Signs: The most cost-effective way to reign in new customers

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Signs: The most cost-effective way to reign in new customers

January 14, 2016

On-premise signs, word of mouth, newspapers, magazines, television and radio are all different ways to advertise a business. However, study after study has found on-premise signage to be the most effective method.  In a survey conducted by the US Chamber of Commerce, 2,475 shoppers were asked how they learned about a business and 50% of the people surveyed responded, on-premise sign.

Researchers found that about 85% of your customers live or work within a five-mile radius of your business. This means that they could potentially see your sign 50 to 60 times a month. The key word here is ‘potentially.’ If your business is surrounded by other establishments on a busy road, the chances of being noticed decreases greatly. In order for your business to become the focal point of a busy street, your sign needs to be visible, readable and more prominent than the rest.

Effective signs should be able to illustrate what a store or business has to offer. Visibility, creativity and effectively using messaging are the easiest and quickest way to get a jump on your competition.

5 Key Signage Statistics

  1. Nearly 75% of consumers admitted they have entered a store they knew nothing about because of their sign.
  2. About 75% of consumers disclosed that they have told others about a business based on its signage.
  3. The addition of new signage to previously unsigned buildings, and the replacement of existing signage (generally with larger signs) resulted in an average revenue increase of 10% annually.
  4. Signage is the least expensive, yet most effective form of advertising for retail businesses.
  5. About 70% of consumers believe that a store’s signage is reflective of the quality of its products and services.

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